Concept A Work Contact

Building brands for sustainable thinking organizations

Concept A is a branding and communication design firm, directed by owner Bill McDowell, located in Evanston, Illinois. Concept A provides strategic marketing services and sustainable strategies to companies and non-profit organizations.

Collaborative teamwork, open transparent process, creative solutions, sustainable thinking. These are the drivers at Concept A.

Concept A leadership has over 30 years of communication design and technology experience and is supported by a staff of thinkers, writers, designers and developers.

Sustainable thinking

We believe sustainability is the growth opportunity of the century. It’s not just about being green, it’s about aligning an organizations financial goals with its impact on the planet.

The time for changing the way we think and the actions we take, is now.

Our commitment is to apply our knowledge of branding and communication design to your organization’s sustainable initiatives.

As a Ceres Network Company, Concept A’s access to an expanded network of sustainability experts keeps us on the front line of sustainability issues and policies.

What we do

1. Shape sustainable communication strategies
2. Develop effective marketing approaches and brand experiences
3. Engage audiences through creative communications and design
4. Enhance awareness of sustainable initiatives
5. Focus on green and sustainable issues
6. Deliver marketplace results

How we do it

We Learn
We Develop
We Create
We Deliver


“Working with Concept A is always so inspiring, not only because of the creativity in their work, but for the passion in helping the community and environment. I've relied on Concept A for years because they develop creative ideas that always reflect our brand. Their ideas are thought provoking and original.”
“We really value our ongoing partnership with Concept A. Their design teams research and counsel us on how to develop the CNT brand. In my opinion the results were brilliant.” Sustainable Communities - Attainable Results “The tagline totally captures our vision and practicality. The logo reflects our think-tank creativity as “gears within gears”
“I’ve worked with Bill McDowell over the years as he and I have changed organizations. Bill is insightful, creative, a strategic thinker and truly enjoyable to work with. He knows what marketing communication is all about—how to develop the right strategy, apply it effectively and execute for results. Bill and his team at Concept A deliver.”
Citizens’ Greener Evanston (CGE) is a grass roots organization committed to making Evanston a leading sustainable community. “We reached a point, where we felt the need to present a more formal face. Concept A’s understanding and commitment to sustainability was the perfect fit. Their branding knowledge reshaped and positioned CGE for the future.”
“Orchard Village retained the services of Concept A when we went through our re-branding project. The staff and board valued the expertise and research that Bill and his team provided. More importantly, the agency has embraced the new logo and brand identity. It clearly embodies our energy and enthusiasm. Concept A has the talent and execution skills to make you stand out in your industry.”

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